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A Berkshire Mumpreneur // Lucy Todd, My Little Green Wardrobe

Lucy Todd is the founder of My Little Green Wardrobe. Berkshire Mummies spoke to her recently to find out more about herself and her online clothing store, plus her top tips for others wishing to start their own new business venture.

Tell me briefly about your business?

My Little Green Wardrobe is an online store which sells ethical and more sustainable baby and children’s clothing. We are on a mission to make it easy for busy parents to make great choices for their little ones. Shoppers can filter clothing according to their own values, ensuring they purchase clothing that aligns with their own ethos.

Tell me briefly about yourself and your family?

I am a 40-year-old mother of two, who lives in Maidenhead. I previously worked as a journalist at BBC News for 15 years and have no former experience in fashion or business – so this is all brand new!! I live with my husband and our two daughters, aged 6yrs and 3yrs – who were my motivation behind setting up the business.

When did you set up your business and why?

When I was working at BBC News, one of my roles was on the arts and entertainment desk where we covered fashion stories. It was there I became aware of the impact of the fashion industry – it’s one of the worst polluters globally and is responsible for more emissions than international flights and maritime shipping combined.

This realisation made me change the way I shop, and in all honesty, I barely buy clothes for myself anymore – choosing instead to make the most of the ones I already have. But when it comes to children, the problem is they won’t stop growing – and I found it difficult to find brands that were acting more ethically.

The lightbulb moment came when it took me a whole afternoon to buy just two things I needed for my eldest child from brands I was satisfied were acting more sustainably. Why was it so difficult to shop more ethically?  And why wasn’t there a website that had already researched and collated all these brands in one place?  So that’s what I’ve set out to do with My Little Green Wardrobe.

What do you see as the benefits of being self-employed?

One of the major benefits was over the summer I was able to spend three and half weeks in Cyprus with the kids!  I took my laptop and worked for a few hours around lunchtime – when we’d come inside to escape the midday heat – and during the evenings. It’s not quite the same as being able to completely switch off for two weeks, like you might be able to with a regular job, but having that amount of time away was amazing. And the kids just loved spending time at the beach and pool!

How do you manage to run your business and look after your family?

Working flexibly is key. I try to spend time with them when they come home from school or nursery, but I frequently work in the evenings once the girls are in bed. I’m not looking after the family just on my own, fortunately – it’s teamwork. My husband is fantastic and has been super supportive.  Helpfully, he’s also a great cook!

What are your top tips to other parents considering setting up their own business?

It’s such hard work, and like having an additional really demanding child.  So, make sure the business is something you’ve researched well and is something you’re passionate about.

What’s next for your business?

I’m increasing the number of brands we have on the website all the time, so watch out for our next exciting ethical kids’ brand, launching in November! I also want to make the brand more circular with a take-back scheme, so I’m looking to launch that early next year.

Finally, what are your top three things to do as a family in Berkshire?

Hang out at Ray Mill Island in Maidenhead, eating ice creams, climbing trees and looking at the guinea pigs.

Go paddleboarding on the Thames.

Go to Windsor Castle – especially at Christmas time.  We love looking at all the beautifully decorated Christmas trees!

If you would like to find out more about My Little Green Wardrobe do visit their website and follow on their Instagram and Facebook pages.

Click here to also read other Berkshire Mumpreneur blog post interviews.

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