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Marketing Audit for your Small Business


The Marketing Audit for your Small Business is a 2 hour, 1:1 session via zoom focussed on your business and your brand.

Prior to The Marketing Audit, Shona will send you a questionnaire for you to complete about your business, it will help Shona understand your business a little more and give insight into your current strategies and marketing practises plus your future vision for your business.

During the Marketing Audit session Shona and yourself will:
  • Discuss the completed questionnaire alongside any observations Shona has made from her own research – maybe around gaps in the market, quick wins, competition etc.
  • You will then look at your Marketing Strategy and it’s implementation to see what is working well, what isn’t and what improvements could be made.
  • Together you will come up with a list of actions for you to carry forward in line with your Business and Marketing goals.
  • Shona will type up the actions and email them across after the Marketing Audit session.

It is recommended that the Marketing Audit session is followed up with a 1 hour 1:1 review. The cost of this is £50 and it is recommended that this takes place 3 months after the Marketing Audit.

About your trainer:

Shona has a 19+ year Marketing Career. Which started with her BA (Hons) Business and Marketing followed by her MSc Management. After University Shona went onto work for a global brand as a Marketing Graduate. Shona’s career then took her into the small business sector; where she worked in marketing and business development for a number of businesses in a range of sectors including events, tourism, education, charity and engineering. Since becoming a mother Shona has founded her own Marketing and Training Business and has been writing a successful parenting blog Berkshire Mummies since 2017. Please feel free to look at the Berkshire Mummies Instagram account to see Shona’s own work on the platform.

Booking the training session:

If you would like to book onto this training session, simply press ‘Add to Cart’ above and book a training session. Shona will then be in touch via email to arrange a training session slot that is mutually convient for yourselves. Training can take place during the day, in the mid-evening (8pm-9pm) and there are some weekend times available too.

If you have any questions, or would like to book onto more than one training session, please feel free to email Shona.

Click here to view the other Digital Marketing sessions available to be booked.


The aim of the Marketing Audit is to give you a list of actions to help you develop your Marketing Strategy and it’s implementation. However, this requires your hard work, dedication and is obviously reliant on external market variables, so business growth can’t be guaranteed.