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Introduction into PR for your Small Business



The Introduction to PR for your Small Business is a 1 hour, 1:1 Training Session via Zoom. This course is focusses on local Public Relations rather than the National Press.

The training session covers:
  • Understanding the different types of press and ways you could use Public Relations to communicate your  business.
  • How to find local press contacts.
  • How to approach the press.
  • How to write a press release and what to include.
  • Brainstorming press story ideas.

About your trainer:

Shona has a 19+ year Marketing Career. Which started with her BA (Hons) Business and Marketing followed by her MSc Management. After University Shona went onto work for a global brand as a Marketing Graduate. Shona’s career then took her into the small business sector; where she worked in marketing and business development for a number of businesses in a range of sectors including events, tourism, education, charity and engineering. Since becoming a mother Shona has founded her own Marketing and Training Business and has been writing a successful parenting blog Berkshire Mummies since 2017.

Booking the training session:

If you would like to book onto this training session, simply press ‘Add to Cart’ above and book a training session. Shona will then be in touch via email to arrange a training session slot that is mutually convient for yourselves. Training can take place during the day, in the mid-evening (8pm-9pm) and there are some weekend times available too.

If you have any questions, or would like to book onto more than one training sessions, please feel free to email Shona.

Click here to view the other Digital Marketing sessions available to be booked.


The aim of this training session is to give you an insight into Public Relations for your Small Business.  Successful public relations requires your hard work, dedication and is reliant of external factor, so growth can’t be guaranteed.