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Introduction to Online Content Creation for your Small Business



The ‘Introduction to Online Content Creation for your Small Business’ is a 1:1 training session all about content creation. It’s aimed at those who struggle to create and come up with content ideas for their business. The training sessions are 1 hour long and run via zoom.

What is covered in this training session?
  • Why is content creation important for your business?
  • How to create a monthly content plan.
  • Understanding the difference between time-sensitive content and evergreen content.
  • Where to share content to benefit your business.
  • Tips and tricks for re-purposing content.
  • When and where to re-share content.
  • Brainstorm content ideas for your brand.
About your trainer:

Shona has a 19+ year Marketing Career. Which started with her BA (Hons) Business and Marketing followed by her MSc Management. After University Shona went onto work for a global brand as a Marketing Graduate. Shona’s career then took her into the small business sector; where she worked in marketing and business development for a number of businesses in a range of sectors including events, tourism, education, charity and engineering. Since becoming a mother Shona has founded her own Marketing and Training Business and has been writing a successful parenting blog Berkshire Mummies since 2017.

Booking the training session:

If you would like to book onto this training session, simply press ‘Add to Cart’ above and book a training session. Shona will then be in touch via email to arrange a training session slot that is mutually convient for yourselves. Training can take place during the day, in the mid-evening (8pm-9pm) and there are some weekend times available too.

If you have any questions, or would like to book onto more than one training session, please feel free to email Shona.

Click here to view the other Digital Marketing sessions available to be booked.


The aim of this training session is to give you the tools to grow your engagement and awareness. However, this requires your hard work and dedication, so can’t be guaranteed.