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Introduction to Instagram for Small Business Training



The Introduction to Instagram for Small Business Training is aimed at businesses who have a following of less than 2,500 followers on Instagram.

This session is a 1:1 training course which is run via Zoom and focusses on your business and brand.

The session will cover:
  • Take you on a ‘tour’ of the Instagram App including the grid, stories, reels and guides
  • Look at Instagram Insights and how to get the most out of the data
  • Help you discover ways to engage with your audience and find your tribe organically
  • Focus on how to create effective and eye-catching content
  • Explain the importance of hashtags and how to use them
  • Share some Instagram tips and tricks

For this training session you will need an Instagram account to be set up. During the session you will need access to your Instagram account on a phone. If you don’t have one and would like help setting one up, this is a service we can help with.

About your trainer:

Shona has a 19+ year Marketing Career. Which started with her BA (Hons) Business and Marketing followed by her MSc Management. After University Shona went onto work for a global brand as a Marketing Graduate. Shona’s career then took her into the small business sector; where she worked in marketing and business development for a number of businesses in a range of sectors including events, tourism, education, charity and engineering. Since becoming a mother Shona has founded her own Marketing and Training Business and has been writing a successful parenting blog Berkshire Mummies since 2017. Please feel free to look at the Berkshire Mummies Instagram account to see Shona’s own work on the platform.

Booking the training session:

If you would like to book onto this training session, simply press ‘Add to Cart’ above and book a training session. Shona will then be in touch via email to arrange a training session slot that is mutually convient for yourselves. Training can take place during the day, in the mid-evening (8pm-9pm) and there are some weekend times available too.

If you have any questions, or would like to book onto more than one training session, please feel free to email Shona.

Click here to view the other Digital Marketing sessions available to be booked.


The aim of this training session is to give you the tools to grow your engagement and following on Instagram. However, this requires your hard work and dedication, so growth can’t be guaranteed.