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Introduction to Blogging for your Small Business



The Introduction to Blogging for your Small Business is a 1:1 training session via zoom. The 1 hour session is focussed on your business and brand. The training introduces you to the basics of Blogging for your Small Business.

What is covered in the training session:
  • Understanding the point of having a blog for your business and the positive impact it can have on your business.
  • Where to put your blog posts on your business website.
  • How to approach content creation and come up with content ideas?
  • When and how often to post a blog post?
  • Understanding what a blog post should include and how to make it SEO friendly.
  • Blog photography.
  • Where and when to share a blog post.
About your trainer:

Shona has a 19+ year Marketing Career. Which started with her BA (Hons) Business and Marketing followed by her MSc Management. After University Shona went onto work for a global brand as a Marketing Graduate. Shona’s career then took her into the small business sector; where she worked in marketing and business development for a number of businesses in a range of sectors including events, tourism, education, charity and engineering. Since becoming a mother Shona has founded her own Marketing and Training Business and has been writing a successful parenting blog Berkshire Mummies since 2017.

Booking the training session:

If you would like to book onto this training session, simply press ‘Add to Cart’ above and book a training session. Shona will then be in touch via email to arrange a training session slot that is mutually convient for yourselves. Training can take place during the day, in the mid-evening (8pm-9pm) and there are some weekend times available too.

If you have any questions, or would like to book onto more than one training session, please feel free to email Shona.

Click here to view the other Digital Marketing sessions available to be booked.


The aim of this training session is to give you the tools to grow your business awareness. However, this requires your hard work, dedication and external factors, so growth can’t be guaranteed.