(AD Disclaimer: This blog post is written in paid partnership with Newbie)
Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group, is excited to
announce a brand-new store opening in Windsor, UK on Thursday, 5th June 2025. With timeless design
and a nostalgic style, Newbie offers carefully crafted clothing for babies, children, and women – always
made with love and care.
The brand continues its expansion in the UK with further store openings in strategic locations across
London and the UK later this year. May 2025 saw a new store open in Bromley, and the Windsor opening
will be the ninth UK store, with a further four stores expected to open this year, Newbie will have a total
of 13 UK stores.
This expansion is part of the company’s long-term growth strategy, where the focus is on a three-pillar
strategy of establishing a presence in key markets, meeting increased demand and creating inspiring
in-store experiences. Newbie’s success is built on creating an inspiring shopping environment and on
its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style. This
follows successful store openings in Canary Wharf, Brent Cross and Guildford in 2024.
The Newbie store in the Royal Borough of Windsor will be 131sqm, offering a complete wardrobe for
children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by
nature with a clear focus on sustainability. All collections are made of high-quality materials like
organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed
down through generations, appealing to customers who favour sustainable fashion.
In addition to children’s clothing, Newbie website o ers a Newbie Woman collection, providing
matching outfits for mothers and children, enhancing the brand’s appeal to families. The Newbie Room
Collection further diversifies the product range, featuring storage solutions and decorative items that
transform children’s spaces into imaginative environments.
“The British market is exciting and full of potential, and we are eagerly looking forward to continuing our
growth journey here. Our British customers have given Newbie a very warm reception and they clearly
appreciate our focus on timeless design, our nostalgic style and our PreLoved concept. The UK is an
important market in our global expansion strategy, as we aim to also establish the Newbie brand in
more markets across Europe. At the beginning of 2025, we launched our online store in Germany,” says
Thomas Kusoffsky, Vice President at Newbie.
The Newbie store opens at Windsor Yards, Windsor Royal Shopping Centre on Thursday, 5th June at
12pm. The store will offer a special 15% discount to customers throughout the opening weekend (5-8
June inclusive), with exclusive goody bags for the first 100 shoppers.
Newbie Windsor Address
Newbie Windsor, King Edward Court, Windsor Yards, Windsor, SL4 1TF
New store coming to Bracknell
Newbie Bracknell will open in July 2025
How else to find Newbie
Shop online at Newbie
Visit their Instagram
Click here to view the Berkshire Mummies disclaimer.
